It's more than advertising - it's catvertising!

Ok, so I know I'm a little bit late on catching the news here, but this advertising idea is just too good to go without comment.

There's a new video game out called "Fear 2," and after seeing my boyfriend play the free trial on his Xbox, I can attest that this game is indeed SCARY. Well, that is if you're afraid of aggressive ghosts coming at you in a bloody grade school hallway. That kind of thing gives me nightmares.

Anyway, as we all know, Friday the 13th is an equally scary holiday for those who may be superstitious. And what is one of the most well-known superstitions? Black cats = bad luck.

So whoever was in charge of marketing this game decided to take advantage of the holiday and related superstitions, and they created cat-sized t-shirts with the Fear 2 logo printed on them. Then, they put the shirts on stray black cats and let them roam the streets of London.

Explaining the ad campaign, a spokesperson for Warner Bros (the company who made the game) said, "Everyday people are bombarded with so many advertising messages that it can be easy to miss them. With our research telling us that Brits are actively looking out for signs of bad luck this Friday, it makes perfect sense to try and capture their attention that way."

Now people want to know: will this catch on and maybe show up somewhere in the United States, like New York City?

I think it could, but it obviously wouldn't work if everybody started doing it, and it would only be effective for a small category of businesses. Also, I'm sure that if it happened too much, there would be a risk of animal rights activists getting involved, which would probably hurt a company involved with catvertising in the long run.

But to be honest, stray cats probably don't mind a free t-shirt.