From: Chris Beth [mailto:cbeth@petland.com]
Sent: Friday, January 16, 2009 5:41 PM
To: jjpippin@sbcglobal.net
Subject: Petland Plano
Dr. Pippin,
I was at the Plano store last Saturday when you all were there. I just wanted to thank you for being there! We had so many people tell us that they did not see us located there and your people drew them into the store.
I was actually wondering if you could be there both days on the weekend and maybe Fridays?
Thanks again,
Christopher Beth
Director of Regional Operations - Western US
Petland, Inc.
I have a sense of humor, so I can appreciate the sarcasm. But seriously, this isn't about something trivial - it's about protecting animals from abuse and attempting to shut down puppy mills by getting rid of any demand. With no demand, supply ceases to exist.
No, it's disgusting! And what I think Petland will soon discover is that it's bad PR for a crisis such as this. I learned in INTRO TO MASS MEDIA (emphasis on intro) that the first thing you do in a PR crisis is apologize sincerely. The last thing you should do, by obvious common sense, is send out a snarky e-mail like the one above.
Not only will people react badly to such PR, but it gives the protesters ammo to use against Petland. Like I said before, I have never been a shopper at Petland, but because of such apathetic disregard for letting life stand in the way of profits, I will probably never become a customer. I won't even buy my cat food there, let alone a dog that may potentially come from a puppy mill.
Don't get me wrong, I love sarcasm. But it's not funny when animal abuse is involved.
[By the way, both Petco and Petsmart have stopped selling puppies altogether in order to ensure they are not giving business to puppy mills, and instead dedicate space to local shelters, the Humane Society and the ASPCA. Why is it so hard for Petland?]